# What's the difference between a floor and a ceiling?

> The minimum price is the lowest price priceq will propose, the ceiling the highest. Every proposal is kept between them.
>
> en | updated 2026-09-28 | https://priceq.io/help/en/rules-and-proposals/floor-and-ceiling-explained

The floor is your minimum price: priceq never proposes a price below it. The ceiling is the highest price it will propose. Whatever a pricing goal works out, priceq moves the result back inside these two limits before it reaches your list.

## The minimum price

priceq makes no proposal at all for a product without a minimum price. You set it on **Strategy**, together with the goal. When you open a row, choose what the minimum price is **floor based on**:

- **cost price**: your cost price plus the percentage you enter.
- **your selling price**: your current selling price minus the percentage you enter.

Press **Save** and the minimum price is written to every product in that row, for example "Set on 40 of 212 products. Saving applies it to all 212." Products without a cost price are skipped when the minimum is based on the cost price. You then see "Rule saved, minimum price not set." Import your cost prices with **Import costs**, or switch to **your selling price**.

For a single blocked product, fill in **Minimum price (€)** in the panel on **Repricing**. See [Why is my product blocked?](/help/en/rules-and-proposals/why-is-my-product-blocked)

When priceq knows your cost price, the real floor is the higher of your minimum price and your cost price, plus the margin of a **Protect my margin** rule. A proposal never goes below your cost price.

Setting a minimum price needs the Supervisor or Admin role.

## The ceiling

There is no field in the app to type a ceiling. It comes from two places:

- A maximum price column in a product file import. See [Import products from a file](/help/en/products-and-sources/import-products-from-a-file).
- The MSRP, but only for products that come from a file import. For products synced from your webshop, the MSRP is never used as a ceiling.

The lower of the two counts. With neither, there is no ceiling.

## What you see in a proposal

A proposal that would cross a limit is not dropped. priceq moves it to the limit and shows the step under "why this price" as **Minimum price** or **Ceiling**, with the price before and after. When the minimum price is higher than the ceiling, there is no proposal: "No suggestion: your minimum price is above your ceiling."

## The daily limit

priceq also limits how far a price moves in one day: 20% up or down from the price the product had at the start of the day. That limit works inside the floor and ceiling. It never pushes a price past either of them.