# Why does my price data look stale?

> A price counts as stale when its last reading is more than 72 hours old. It is still the last price priceq saw, just not a fresh one.
>
> en | updated 2026-09-28 | https://priceq.io/help/en/understanding-prices/why-data-shows-as-stale

A price counts as stale when priceq last read it more than 72 hours ago. The price is not wrong. It is the last one priceq saw on that shop page, and it has not been confirmed since.

## What it looks like

- In **Detailed** view on the Overview matrix, a stale tile is faded and has a dashed border. It still takes part in the comparison.
- In **Simple** view, click a row's bar. The **last seen** column shows when each shop was read, for example "today 06:12" or a date.
- On a product page, **last seen** shows the date and time of the latest reading.

## The fresh figure on the Dashboard

At the top right of the Dashboard you see a percentage followed by **fresh (<24h)**. It is the share of your linked products' latest prices that priceq read in the last 24 hours. This is a stricter test than the 72 hours above: a price can be missing from the fresh share and still not look stale on the Overview.

## Why a price stops updating

priceq checks all prices once a day, and a second time on Business and Professional. See [When are prices checked?](/help/en/getting-started/when-are-prices-checked). A price falls behind when a check does not reach it. Two causes you can see yourself:

- The shop was briefly unreachable. Its source then shows that on the Sources page, and priceq retries on its own. See [What do the source status messages mean?](/help/en/products-and-sources/source-status-messages).
- Automatic collection is switched off. Settings, **Collecting**, then says **Automatic collection is switched off. Your prices are not being refreshed.**

## What you can do

Wait for the next check first. If the same shop stays stale for several days, open Sources and look at its status. When nothing there explains it, write to **priceq-support@outflanq.com** with the shop and a product.