A proposal with the rule and the floor. Automatic only when you say so.

From Business an alert becomes one proposed price, with the signal, the rule and the floor behind it.

No card for the trial. Cancel any time. Proposals come with Business, €299 a month, excluding VAT, businesses only.

Two colleagues at one laptop in their shop office, she points at a price on the screen and he watches with a mug in his hand
Checked 06:04 UTC
Cotton yoga mat, you are too expensive
Competitor B€ 30,45
Competitor A€ 32,90
You€ 34,95
Proposal, rule Be the cheapest, floor € 28,40 kept
€ 34,95€ 29,95
Approved 06:12 UTC
Example shop, example data

The rule proposes. The floor decides.

A rule says where you want to stand in the market, the floor says what you will not go under, and whatever the rule wants, the floor wins. Seven rules are ready in the app, each one for your whole shop, a category or a single product.

  • Be the cheapestJust below the lowest competitor.
  • Protect my marginFollow the market, but never below your minimum price.
  • Follow the marketPrice around the competitor average.
  • Match the lowestExactly the lowest competitor price.
  • Follow the recommended priceYour own recommended price as the target.
  • Clear this stockMark down to move stock.
  • Manualpriceq leaves the price alone.
The real app. Example shop, example data.
The real app. Example shop, example data.

A price far under the middle of the field is not an offer you compete with: from three observations up, anything below half the median is left out of the calculation.

Five guardrails sit between the rule and your shop.

Every proposal passes all five before you see it.

Example shop, example data
GuardrailHow it is setDefault, and what happens without one
FloorHow it is setThe higher of your minimum price and your cost price plus margin.Default, and what happens without oneNo floor, no proposal. priceq refuses to price the product.
CeilingHow it is setThe lower of your recommended price and your maximum price.Default, and what happens without oneNothing caps the proposal from above.
Day capHow it is setA share of today's price, up or down. 20% by default.Default, and what happens without oneA price can move further in one day.
Price endingHow it is setOne ending for your shop: 0, 50, 95 or 99 cents.Default, and what happens without oneThe computed price is left as it is.
Minimum stepHow it is setDefault: a move has to clear 0.5% and € 0,50, both.Default, and what happens without oneAlways on. A smaller move is never proposed.

Your floor and your cost price live on the product. Set a minimum price and every rule has a floor to stand on.

You see what a rule does before you save it.

Preview counts your catalogue against the rule while nothing is stored yet: how many products are in scope, how many prices would change, how many of those go down and how many go up, how many are blocked, and how many stay as they are.

New rule, previewBe the cheapest, 2% under
In scope214
Would change38
Down31
Up7
Blocked6
Unchanged170

Example shop, example data. Nothing saved yet.

Only an approved price reaches your shop, by your click or by a rule you switched on.

By default every proposal waits for you. From Business a rule can push its proposals on its own, inside the same five guardrails, once you have been through a test week and switched it on. Whether you press the button or the rule does, priceq writes the price field, fetches the product from your shop again and compares what it now says.

Every attempt lands in a log that is only ever added to: the price before and after, the rule, who did it, when, what the platform answered, and the price read back.

A hand on the trackpad of a laptop showing one proposal card with a blue button, a colleague leaning in to look
Push log, ShopifyToday
08:12 Yoga mat 6 mm€ 34,95 to € 28,95, read back
08:12 Cork block€ 30,04 to € 28,50, read back
08:13 Cotton strap 2.5 m€ 43,92 to € 42,50, pushed

Example shop, example data.

priceq sorts the proposals, so you read the ones that matter.

One round on a large catalogue can bring thousands of proposals. priceq puts each of them in one of three groups. Safe: a small step and everything checks out. To review: a big step, a price that lands on your floor, one shop as the only source, a price that keeps going back and forth, or a cost price that is missing or above the proposal. Held back: the data looks wrong, and these are not sent, not even when you approve everything.

You check ten random safe proposals. If they are right, you approve the safe group per category or in one go. If one is wrong it is rejected on the spot and you check ten new ones first. A proposal below your cost price, or without one, you approve one by one.

Review, 4,812 proposalsLast night's round
Safe4,106
To review655
Held back51
Spot check10 of 10 right

Example shop, example data.

Before a large round goes to your shop you type the number of prices it changes. A round that gets interrupted continues where it stopped. And the latest round can be undone: priceq checks your shop first and leaves alone every price you changed yourself since.

Automatic starts with a week in which you approve everything.

Dynamic pricing in priceq is a rule that pushes its own proposals. Before that switch opens there is a test week: priceq proposes, you approve or reject, and you see whether the advice is right before anything moves by itself. The week counts from your first decision and is complete after seven days, twenty decided proposals and no warnings about the data.

StepWhat priceq may push on its ownHow you get there
Test weekWhat priceq may push on its ownNothing. Every proposal waits for you.How you get thereIt starts with your first approved or rejected proposal.
Small stepsWhat priceq may push on its ownMoves of up to 3% of today's price, up or down.How you get thereThe test week is complete and you switch a rule to automatic.
Normal stepsWhat priceq may push on its ownMoves of up to 10%.How you get there14 days without a mistake on small steps.
Your day capWhat priceq may push on its ownAny move inside the day cap you set.How you get there14 days without a mistake on normal steps.

One mistake sends you back to small steps: a round you undo, a warning about the data, or a round the brake stopped. Going up is slow and going back is immediate, because a step too small costs you a click and a step too big puts a wrong price live.

On its own a rule only pushes a product that has a floor, a cost price and a day cap, and never below your cost price. A round that priceq sends by itself stops when more than 15% of your products change at once, more than 10% go down, or more than 5% land on their floor.

One button stops everything, also what is already queued. Your shop keeps the prices it has, your colleagues see the reason, and undoing the latest round still works.

How dynamic pricing works

Proposals come with Business and up.

Business, Professional and Enterprise propose prices and can push them on their own, per rule, if you switch that on. Start watches your market and sends all nine alerts, without proposing a price for them.

See the prices

Six questions about proposals.

Can priceq change prices on its own?

Only if you tell a rule to, and not on day one. Automatic pushing is off by default. From Business you first go through a test week in which you approve every proposal yourself; after it you switch automatic on per rule. It starts with moves of up to 3%, goes to your shop inside your guardrails, is read back and lands in the log like any other. On Start there is no automatic pushing.

Can I stop automatic pricing?

Yes, with one button. Nothing goes to your shop any more, also not what was already queued, and your shop keeps the prices it has. The latest round can still be undone, and you switch back on when you are ready.

What if I have no cost price?

Set a minimum price on the product. That is your floor. Without a floor priceq refuses to propose a price at all.

What happens after I approve?

priceq writes the price field to your shop, fetches the product again to compare, and appends the result to the push log with the price it read back.

Can you help with the rules or the integration?

Yes, for a fee we agree on in advance. We connect your shop, set up the CSV or API route and write the rules with their guardrails, together with you. Mail us what you run and how many products, and you get a quote.

Which plans include proposals?

Business, Professional and Enterprise. Start is monitoring and alerts: it shows you where you stand, without proposing a price.

Nine alerts, seven with their own thresholdDaily monitoring, every night, fresh before the working day

Fourteen days free on your own catalogue, then Business for the proposals.

No card for the trial. The trial includes proposals, on 100 products and 3 competitor shops. After it, proposals come with Business and up, from €299 a month, excluding VAT, businesses only.

Start 14 days free