Comparison

priceq vs Dealavo

Both track your competitors’ prices and work out a new price. The difference is who does the work. With priceq you create an account yourself, connect your shop yourself and add a competitor yourself. With Dealavo you request a demo and they create your account, their team sets up the connection with your shop, and Dealavo matches your products to your competitors’ products. Here they are side by side.

14 days free, on 100 products and 3 competitor shops. No credit card.

Updated · by the priceq team

A webshop owner in her studio, laptop open on the workbench, yoga mats and backpacks on the shelves, a box with cobalt tape in front of her
Checked 06:04 UTC
Cotton yoga mat, you are too expensive
Competitor B€30.45
Competitor A€32.90
You€34.95
Proposal, rule Be the cheapest, floor €28.40 kept · Business
€34.95€29.95
Push to shopPushed 06:12 UTC
Example shop, example data

1Getting started

Start on your own or have it set up for you

Example shop, example data

priceq: today, entirely on your own.

You create an account, connect your shop and paste a competitor’s address, once. priceq finds their product pages itself, by EAN and then by part number and brand. Press Measure now and you have prices straight away.

Add competitor
competitor-a.com
✓ 1,248 product pages found
Measure now

Dealavo: a form, then they set it up.

You fill in your email address and phone number. Dealavo creates a demo account for you; the free demo runs for a week on your own products. Dealavo matches your products to your competitors’ products automatically, and their quality team checks every match.

Request a demo
Firstemail and phone number
Thenthey create your account

Sketch based on their website, not a screenshot.

Create an account yourselfpriceq✓Yes, straight away, without talking to anyoneDealavo•Through a demo request; they create the account
Matching products to competitorspriceq✓priceq does it itself; doubtful matches go to a review queue with the reason next to eachDealavo✓Automatically, and their quality team checks every match
More countries and marketplacespriceq✕No, priceq tracks competitors’ webshops in your own countryDealavo✓More than 30 markets, including Allegro, Ceneo, bol, Amazon and idealo

2Every morning

What you see when you log in

priceq: everything on one screen, from cheap to expensive.

The overview matrix sets all your products against all your competitors, with your price among them. One click and you see only where you are undercut. You filter on product attributes that priceq builds for you.

SOverview matrix1 needs attention
Undercut onlyDrinkwareCapacityBrand
product · skugapthe market · cheap → expensivemy price
Vacuum flask 500 mlSHS-BTL-500+15.8%€21.95
Water bottle 750 mlSHS-BTL-750+4.1%€24.95
Travel mug 350 mlSHS-MUG-350+0.0%€16.95

Dealavo: a wide table with your place in the ranking.

For each product you see your place among all sellers, your price, your margin, and alerts as icons: for example, that you can raise your price and still be the cheapest, or become the cheapest with a small cut. Open a product and you see every offer, with source, shop and price.

Product overview
4/240ranking
▲alerts
%margin

Sketch based on their own webinar, not a screenshot.

Filtering on product attributespriceq✓priceq builds the filters, ranges too; you supply nothingDealavo•On every column: group, brand, price range, source and competitor
Sales figures alongsidepriceq!Units sold in your shop set the order of your worklistDealavo✓With Google Analytics: revenue and margin on the dashboard

Put your own catalogue on the board. Fourteen days, no card.

Start 14 days free

3Changing prices

From proposal to your shop

priceq: you see what a strategy does before it does it.

How many prices change, and how many euros lower or higher in total. Every proposal says why. In the first week you approve every change yourself. After that it goes to Shopify, WooCommerce or Magento 2 automatically, and priceq reads every price back.

Preview of your strategy
42 prices change
€118 lower in total
Vacuum flask 500 ml€21.95€20.95
Week 1: you approveThen automatic
checks again before every changereads every price backstops a run that goes wrongundo in one clickemergency stopsale prices left alone

Dealavo: a pricing rule with a simulation; their team connects your shop.

You set up a rule: which position you want, against which competitors, with rounding and a lower and upper limit. A simulation shows the new prices before you switch the rule on. Their technical team sets up the connection with your shop and tests it, within 24 hours for shop systems they have a connection for.

Pricing rule
Simulationsee the new prices first
Connectionset up by their team

Sketch based on their help centre, not a screenshot.

Connecting your shoppriceq✓Yourself, in a few clicks: Shopify, WooCommerce or Magento 2Dealavo•Their team sets up the connection and tests it; there are also connections for IdoSell, Shoper, Shopware and PrestaShop
Prices to Allegro and Amazonpriceq✕No, priceq only puts approved prices in your own shop (Shopify, WooCommerce or Magento 2)Dealavo✓Through BaseLinker or IdoSell
An API for your own systempriceq✓Included in every plan at no extra cost; fetching price proposals needs Business or higherDealavo•Their API works one way: Dealavo sends data to you
An AI strategypriceq✕No, priceq works with rules you choose yourselfDealavo✓An AI rule, from 500 products and with Google Analytics

4Cost

What you pay each month

priceq: three fixed plans, everything included.

Per month, excluding VAT. Trends, alerts and reports come with every plan. You can cancel any month, or pay yearly for 10% off. It is all on the pricing page.

Start
€99
200 products
Business
€299
1,000 products, with price proposals
Professional
€699
5,000 products

Dealavo: no price list, a quote.

Dealavo does not publish a price list. Within 24 hours you get a free demo and a custom quote.

quotewithin 24 hours, with a free demo
pricedepends on products, channels, markets, how often they measure and the connection
worthwhilefrom 100 popular products, according to their own advice
Price visible upfrontpriceq✓All plans are on the pricing pageDealavo•A quote within 24 hours

Which one for whom

Which one fits your shop?

Choose priceq if

  • you want to start today on your own, without a meeting
  • your shop runs on Shopify, WooCommerce or Magento 2
  • you want to know upfront what it costs
  • you want to see at a glance every morning what needs your attention
  • you want to be able to cancel any month

Look at Dealavo too if

  • you sell in many countries, or on marketplaces such as Allegro, bol and Amazon
  • your shop runs on IdoSell or Shoper, or you work with JTL
  • you would rather have their team do the setup

Switching

Doing it yourself is quicker than you think

1Connect your shop

Shopify, WooCommerce or Magento 2 takes a few clicks. Another shop, or an ERP? Upload your products as a CSV or Excel file, or send them through the priceq API.

2Add your competitors

One address per competitor. priceq finds the product pages itself.

3Run them side by side

Keep Dealavo for a little while and compare the prices. Then you can see for yourself which one to keep.

Questions

Can I try priceq without talking to anyone?

Yes. You create an account yourself and try priceq for 14 days, with no credit card.

What does priceq cost?

Start is €99 a month for 200 products, Business €299 for 1,000 products with price proposals, Professional €699 for 5,000 products. Excluding VAT, cancel any month, or pay yearly for 10% off.

How many competitors can I track?

Three on Start and Business, unlimited on Professional. Your own shop does not count.

Does priceq track marketplaces such as Amazon, Allegro or Kaufland?

priceq tracks your competitors’ own webshops, in your own country. If you mainly want to track marketplaces and price comparison sites in many countries, Dealavo is the better fit for that.

Does priceq work with IdoSell, Shoper or JTL?

No, not with a direct connection. You connect Shopify, WooCommerce and Magento 2 yourself. For other shops, use a CSV or Excel file, or the priceq API, which comes with every plan.

Where is my data stored?

priceq is hosted in the EU, at Hetzner in Nuremberg. priceq is a product of Outflanq, a Dutch company.

Compare them on your own products. Fourteen days, no credit card.

This comparison is based on public information from Dealavo, checked on 22 September 2026. priceq is not affiliated with Dealavo; trademarks belong to their owners. Is something no longer correct? Email [email protected] and we will fix it.

See the 10 sources
  1. Dealavo, demo request page
  2. Dealavo, their own comparison of pricing tools (July 2026)
  3. Dealavo, on price monitoring and product matching
  4. Dealavo, markets and sources per country
  5. Dealavo, webinar showing the app (May 2026)
  6. Dealavo, on connections and their API
  7. Dealavo, on repricing, simulation and prices
  8. Dealavo, webinar on setting up a pricing rule (March 2026)
  9. Dealavo, on their AI rule
  10. Dealavo, about the company
Start 14 days free