Alternative
An alternative to Omnia Retail
Omnia Retail is an extensive tool for pricing teams, strong on price comparison sites and marketplaces. Three things to watch for: through their website you start with a demo request and a conversation, you build strategies as a decision tree with formulas, and the price starts at €399 a month for one shop. Below, point by point, is how priceq does it.
14 days free, on 100 products and 3 competitor shops. No credit card.
1Getting started
Start on your own, today
priceq: account, shop, competitor.
You create an account yourself and connect your shop. Then you add a competitor once, and priceq finds their product pages itself. Press Measure now and you have prices straight away. No meeting needed.
Omnia: a conversation first.
You request a demo. In a consultation, Omnia looks at what you need and which parts fit. Only then do you get a demo. For Shopify there is also a free app in the Shopify App Store, since July 2026.
Sketch based on their website, not a screenshot.
2Building a strategy
Choose a goal, no formulas
priceq: choose what you want to achieve.
Choose a goal, such as Protect my margin or Be the cheapest. Before you save, you see how many prices change and what difference that makes in euros. In the first week you approve every change yourself. After that it goes to Shopify, WooCommerce or Magento 2 automatically, and priceq reads every price back.
Omnia: a decision tree with formulas.
You drag blocks into a tree: conditions, a position in the market, a price formula and a lower limit. In the blocks you type formulas, such as TAG.purchasePrice. To filter on your own groups, you use tags that you first include in your product import.
Sketch based on their own blog, not a screenshot.
Put your own catalogue on the board. Fourteen days, no card.
Start 14 days free3Cost
From €99, cancel any month
priceq: three fixed plans.
Per month, excluding VAT. Trends, alerts and reports come with every plan. Paying yearly gives you 10% off. It is all on the pricing page.
Omnia: from €399 for one shop.
The price depends on your range, your markets and the size of your business. For more shops they put together a custom plan.
Switching
You can leave your formulas behind
1Connect your shop
Shopify, WooCommerce or Magento 2 takes a few clicks. Another shop, or an ERP? Upload your products as a CSV or Excel file, or send them through the priceq API.
2Add your competitors
One address per competitor. priceq finds the product pages itself.
3Run them side by side
Keep Omnia for a little while and compare the prices. The full comparison, point by point: priceq vs Omnia Retail.
Questions
What does priceq cost?
Start is €99 a month for 200 products, Business €299 for 1,000 products with price proposals, Professional €699 for 5,000 products. Trends, alerts and reports come with every plan. Excluding VAT, cancel any month, or pay yearly for 10% off.
Do I have to write formulas in priceq?
No. You choose a goal for your whole shop, a category or one product, and you see in advance what it does.
Does priceq work with Shopware or JTL?
No, not with a direct connection. You connect Shopify, WooCommerce and Magento 2 yourself. For other shops, use a CSV or Excel file, or the priceq API, which comes with every plan.
Does priceq track price comparison sites such as Tweakers?
priceq tracks your competitors’ own webshops, in your own country. If you mainly want to track price comparison sites and marketplaces, Omnia is the better fit for that.
Also read
Try it on your own products, fourteen days with no credit card.
This page is based on public information from Omnia Retail, checked on 22 September 2026. priceq is not affiliated with Omnia Retail; trademarks belong to their owners. Is something no longer correct? Email [email protected].