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Comparison

priceq vs Omnia Retail

Both track your competitors’ prices and work out a new price. The difference is how you get started and how you build a strategy. With priceq you create an account yourself, connect your shop and choose a goal. With Omnia you start through their website with a demo request and a conversation, and you build strategies as a decision tree with formulas. Here they are side by side.

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14 days free, on 100 products and 3 competitor shops. No credit card.

Updated · by the priceq team

A webshop owner in her studio, laptop open on the workbench, yoga mats and backpacks on the shelves, a box with cobalt tape in front of her
Checked 06:04 UTC
Cotton yoga mat, you are too expensive
Competitor B€30.45
Competitor A€32.90
You€34.95
Proposal, rule Be the cheapest, floor €28.40 kept · Business
€34.95€29.95
Push to shopPushed 06:12 UTC
Example shop, example data

1Getting started

Start on your own or a conversation first

Example shop, example data

priceq: today, entirely on your own.

You create an account, connect your shop and paste a competitor’s address, once. priceq finds their product pages itself, by EAN and then by part number and brand. Press Measure now and you have prices straight away.

Add competitor
competitor-a.com
✓ 1,248 product pages found
Measure now

Omnia: a demo request, then a conversation.

You request a demo. In a consultation, Omnia looks at what you need and which parts fit. After that you get a demo. You supply your product feed and pass on a list of competitors. Omnia collects the prices itself. For Shopify there is also a free app, since July 2026.

Request a demo
Firsta consultation
Thena demo

Sketch based on their website, not a screenshot.

Create an account yourselfpriceq✓Yes, straight away, without talking to anyoneOmnia•Through their website: a demo request and a consultation. For Shopify there is also a free app in the Shopify App Store, since July 2026.
Adding competitorspriceq✓You paste the address yourself, once per competitorOmnia•You pass on a list of competitors; Omnia collects the prices itself
Price comparison sites and marketplacespriceq✕No, priceq tracks your competitors’ own webshopsOmnia✓Tweakers, Kieskeurig, Beslist, bol, Amazon and Google Shopping, among others

2Every morning

What you see when you log in

priceq: everything on one screen, from cheap to expensive.

The overview matrix sets all your products against all your competitors, with your price among them. One click and you see only where you are undercut. You filter on product attributes that priceq builds for you.

SOverview matrix1 needs attention
Undercut onlyDrinkwareCapacityBrand
product · skugapthe market · cheap → expensivemy price
Vacuum flask 500 mlSHS-BTL-500+15.8%€21.95
Water bottle 750 mlSHS-BTL-750+4.1%€24.95
Travel mug 350 mlSHS-MUG-350+0.0%€16.95

Omnia: dashboards with tiles, charts and tables.

At the top are tiles, such as how many products are matched. Below that, per competitor, how often they are cheaper or more expensive, and per product, your price against the market average. For your own overviews you build a table yourself, with drop-down menus.

Shop overview
%matched
▤per competitor
~price ratio

Sketch based on their website and webinar, not a screenshot.

Filtering on product attributespriceq✓priceq builds the filters, ranges too; you supply nothingOmnia!On tags that you first include in your product import
Asking questions in plain languagepriceq✕No, priceq works with overviews and with rules you choose yourselfOmnia✓Omnia Agent, an AI assistant for questions about your prices

Put your own catalogue on the board. Fourteen days, no card.

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3Changing prices

Building a strategy

priceq: choose a goal, see what it does first.

Choose what you want, such as Protect my margin or Be the cheapest. Before you save, you see how many prices change and how many euros lower or higher in total. In the first week you approve every change yourself. After that it goes to Shopify, WooCommerce or Magento 2 automatically, and priceq reads every price back.

Preview of your strategy
42 prices change
€118 lower in total
Vacuum flask 500 ml€21.95€20.95
Week 1: you approveThen automatic
checks again before every changereads every price backstops a run that goes wrongundo in one clickemergency stopsale prices left alone

Omnia: a decision tree with blocks and formulas.

You drag blocks into a tree: conditions, a position in the market, a price formula and a lower limit. In the blocks you type formulas, such as TAG.purchasePrice. With Show Me Why you see which rules set a price. For Shopify, Shopware, Plentymarkets and JTL there is a plug-in; otherwise the price reaches your shop through an export or their API.

Pricing strategy
Blockcondition, position, formula
Formulasuch as TAG.purchasePrice

Sketch based on their own blog, not a screenshot.

Building a strategypriceq✓Choose a goal for your whole shop, a category or one product; no formulasOmnia•A decision tree with blocks; you type the formulas yourself
Why this pricepriceq✓With every proposal: which competitor, which rule, your margin and your minimum priceOmnia✓Show Me Why shows which rules set the price
Price to your shop automaticallypriceq✓Shopify, WooCommerce and Magento 2, after a first week of approvalsOmnia✓Plug-ins for Shopify, Shopware, Plentymarkets and JTL; otherwise through an export or their API
An API for your own systempriceq✓Included in every plan at no extra cost; fetching price proposals needs Business or higherOmnia✓An API for products and price recommendations

4Cost

What you pay each month

priceq: three fixed plans, everything included.

Per month, excluding VAT. Trends, alerts and reports come with every plan. You can cancel any month, or pay yearly for 10% off. It is all on the pricing page.

Start
€99
200 products
Business
€299
1,000 products, with price proposals
Professional
€699
5,000 products

Omnia: from €399, the rest tailored.

Their pricing page gives a starting price for one shop. The price depends on your range, your markets and the size of your business. For more shops they put together a custom plan.

€399from, per month: one shop, up to 5 users
customEnterprise: more shops, pricing consultants
conversationprice based on your range and markets
Trialpriceq✓14 days, start on your own, no credit cardOmnia•A free demo after an introductory conversation

Which one for whom

Which one fits your shop?

Choose priceq if

  • you want to start today on your own, without a meeting
  • your shop runs on Shopify, WooCommerce or Magento 2
  • you want to choose a strategy without typing formulas
  • you want to see at a glance every morning what needs your attention
  • you want to be able to cancel any month

Look at Omnia too if

  • you want to track prices on price comparison sites and marketplaces, such as Tweakers, bol and Amazon
  • your shop runs on Shopware, Plentymarkets or JTL
  • you work with several shops and countries and have a pricing team

Switching

You can leave your formulas behind

1Connect your shop

Shopify, WooCommerce or Magento 2 takes a few clicks. Another shop, or an ERP? Upload your products as a CSV or Excel file, or send them through the priceq API.

2Add your competitors

One address per competitor. priceq finds the product pages itself.

3Run them side by side

Keep Omnia for a little while and compare the prices. Then you can see for yourself which one to keep.

Questions

Do I have to write formulas in priceq?

No. You choose a goal, such as Protect my margin or Be the cheapest, for your whole shop, a category or one product. Before you save, you see what it does.

Can I try priceq without talking to anyone?

Yes. You create an account yourself and try priceq for 14 days, with no credit card.

How many competitors can I track?

Three on Start and Business, unlimited on Professional. Your own shop does not count.

Does priceq work with Shopware or JTL?

No, not with a direct connection. You connect Shopify, WooCommerce and Magento 2 yourself. For other shops, use a CSV or Excel file, or the priceq API, which comes with every plan.

Does priceq track price comparison sites such as Tweakers?

priceq tracks your competitors’ own webshops, in your own country. If you mainly want to track price comparison sites and marketplaces, Omnia is the better fit for that.

Where is my data stored?

priceq is hosted in the EU, at Hetzner in Nuremberg. priceq is a product of Outflanq, a Dutch company.

Also read

Compare them on your own products. Fourteen days, no credit card.

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This comparison is based on public information from Omnia Retail, checked on 22 September 2026. priceq is not affiliated with Omnia Retail; trademarks belong to their owners. Is something no longer correct? Email [email protected] and we will fix it.

See the 11 sources
  1. Omnia Retail, demo page with frequently asked questions
  2. Omnia Retail, pricing page
  3. Omnia Retail, on collecting competitor prices
  4. Omnia Retail, on price monitoring and data sources
  5. Omnia Retail, webinar showing the app (September 2025)
  6. Omnia Retail, on Omnia Agent
  7. Omnia Retail, blog on the decision tree, with screenshots
  8. Omnia Retail, on dynamic pricing and Show Me Why
  9. Omnia Retail, on the Shopware plug-in
  10. Omnia Retail, app in the Shopify App Store
  11. Omnia Retail, API documentation
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