priceqan outflanq product
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Comparison

priceq vs PriceShape

Both track your competitors’ prices and work out a new price. The difference is how you get started and how a price reaches your shop. With priceq you create an account yourself, connect your shop and add a competitor once. With PriceShape you request a trial, they set up your account with your product feed, and new prices usually arrive through a feed that your shop reads in. Here they are side by side.

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14 days free, on 100 products and 3 competitor shops. No credit card.

Updated · by the priceq team

A webshop owner in her studio, laptop open on the workbench, yoga mats and backpacks on the shelves, a box with cobalt tape in front of her
Checked 06:04 UTC
Cotton yoga mat, you are too expensive
Competitor B€30.45
Competitor A€32.90
You€34.95
Proposal, rule Be the cheapest, floor €28.40 kept · Business
€34.95€29.95
Push to shopPushed 06:12 UTC
Example shop, example data

1Getting started

Start on your own or book a meeting first

Example shop, example data

priceq: today, entirely on your own.

You create an account, connect your shop and paste a competitor’s address, once. priceq finds their product pages itself, by EAN and then by part number and brand. Press Measure now and you have prices straight away.

Add competitor
competitor-a.com
✓ 1,248 product pages found
Measure now

PriceShape: a form, then a meeting.

You fill in your webshop’s address. Then someone from their team gets in touch; in the meantime you can book a meeting. You supply a product feed; according to their pricing page, they connect it on day 2 to 4 of your trial. A dedicated account manager guides you.

Request a free trial
Firstyour webshop’s address
Thensomeone from their team gets in touch

Sketch based on their website, not a screenshot.

Create an account yourselfpriceq✓Yes, straight away, without talking to anyonePriceShape•Through a form; someone from their team gets in touch
Matching competitorspriceq✓By EAN, otherwise by part number and brand; doubtful matches go to a review queue with the reason next to eachPriceShape!Automatically by GTIN only; without a GTIN you add them by hand
Help with the setuppriceq•A checklist in the app, and email support that can look into your accountPriceShape✓A dedicated account manager and a series of onboarding sessions
Marketplaces such as Amazon and bolpriceq✕No, priceq tracks your competitors’ own webshopsPriceShape✓About 17, including Amazon, bol, Idealo and Kaufland

2Every morning

What you see when you log in

priceq: everything on one screen, from cheap to expensive.

The overview matrix sets all your products against all your competitors, with your price among them. One click and you see only where you are undercut. You filter on product attributes that priceq builds for you.

SOverview matrix1 needs attention
Undercut onlyDrinkwareCapacityBrand
product · skugapthe market · cheap → expensivemy price
Vacuum flask 500 mlSHS-BTL-500+15.8%€21.95
Water bottle 750 mlSHS-BTL-750+4.1%€24.95
Travel mug 350 mlSHS-MUG-350+0.0%€16.95

PriceShape: a product list full of figures.

At the top are three blocks: price groups, your main competitors and a market index. Below that, a wide card per product, with your margin on the left and, on the right, a strip of competitors that you scroll sideways.

Product list
5price groups
▤competitors
~market index

Sketch based on their own video, not a screenshot.

Filtering on product attributespriceq✓priceq builds the filters, ranges too; you supply nothingPriceShape!On fields from your own product feed and on competitors
Sales figures per pricepriceq!Units sold in your shop set the order of your worklistPriceShape✓With your sales data, from Google Analytics for example: which price sold best
App languagepriceq✓English, Dutch, German, French, PolishPriceShape✕English only, according to their FAQ

Put your own catalogue on the board. Fourteen days, no card.

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3Changing prices

From proposal to your shop

priceq: you see what a strategy does before it does it.

How many prices change, and how many euros lower or higher in total. Every proposal says why. In the first week you approve every change yourself. After that it goes to Shopify, WooCommerce or Magento 2 automatically, and priceq reads every price back.

Preview of your strategy
42 prices change
€118 lower in total
Vacuum flask 500 ml€21.95€20.95
Week 1: you approveThen automatic
checks again before every changereads every price backstops a run that goes wrongundo in one clickemergency stopsale prices left alone

PriceShape: a feed your shop fetches.

You build a strategy in a wizard of a few steps. The new prices go into a price feed. Your shop fetches that feed itself and processes it; according to PriceShape, you often arrange that with your developer or a partner. For Shopify they mention an integration; for Magento there is a paid module from a partner.

Prices to your shop
Shopifyintegration, according to their FAQ
Other shopyour shop fetches a feed

Sketch based on their help centre, not a screenshot.

Price to your shop automaticallypriceq✓Shopify, WooCommerce and Magento 2, after a first week of approvalsPriceShape!Shopify through an integration, Magento through a paid module; otherwise your shop fetches a feed
Another shop or an ERPpriceq✓With the priceq API: your system sends in products and fetches the price proposalsPriceShape✓With a price feed that your system fetches
A check once the price is in your shoppriceq✓priceq reads every price back and restores the old one if something else is therePriceShape•How your shop reads in and checks the feed is up to you
Why this pricepriceq✓With every proposal: which competitor, which rule, your margin and your minimum pricePriceShape✓An activity log shows how the price was calculated

4Cost

What you pay each month

priceq: three fixed plans, everything included.

Per month, excluding VAT. Trends, alerts and reports come with every plan. You can cancel any month, or pay yearly for 10% off. It is all on the pricing page.

Start
€99
200 products
Business
€299
1,000 products, with price proposals
Professional
€699
5,000 products

PriceShape: from €599, the rest on request.

Their pricing page gives a starting price. The actual price depends on your products and your markets; you hear it after you request a quote.

€599from, per month
customEnterprise, with custom integrations
on requestprice based on your number of products and markets
cancellingthe notice period is in your contract
Cancellingpriceq✓Any monthPriceShape•By email, with the notice period from your contract

Which one for whom

Which one fits your shop?

Choose priceq if

  • you want to start today on your own, without a meeting and without a product feed
  • your shop runs on Shopify, WooCommerce or Magento 2
  • you want to see at a glance every morning what needs your attention
  • your team would rather work in Dutch, German, French or Polish
  • you want to be able to cancel any month

Look at PriceShape too if

  • you want to track prices on marketplaces such as Amazon, bol and Idealo
  • you want a dedicated account manager who does the setup with you
  • you want to see how well each price sold

Switching

You can leave your product feed behind

1Connect your shop

Shopify, WooCommerce or Magento 2 takes a few clicks. Another shop, or an ERP? Upload your products as a CSV or Excel file, or send them through the priceq API.

2Add your competitors

One address per competitor. priceq finds the product pages itself.

3Run them side by side

Keep PriceShape for a little while and compare the prices. Then you can see for yourself which one to keep.

Questions

Do I need a product feed for priceq?

No. You connect Shopify, WooCommerce or Magento 2, and priceq fetches your products itself: price, EAN and, if your shop stores it, your cost price. For another shop, use a CSV or Excel file, or send your products through the priceq API.

Do I need a developer to put prices in my shop?

No. On Shopify, WooCommerce and Magento 2, priceq puts approved prices in your shop itself and reads them back. That comes with the Business plan and up.

How soon do I see the first prices?

As soon as your products are connected, you can measure straight away with Measure now. After that priceq measures every morning on its own.

How many competitors can I track?

Three on Start and Business, unlimited on Professional. Your own shop does not count.

Does priceq track marketplaces too?

priceq tracks your competitors’ own webshops, in your own country. If you mainly want to track Amazon, bol or Idealo, PriceShape is the better fit for that.

Where is my data stored?

priceq is hosted in the EU, at Hetzner in Nuremberg. priceq is a product of Outflanq, a Dutch company.

Also read

Compare them on your own products. Fourteen days, no credit card.

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This comparison is based on public information from PriceShape, checked on 21 September 2026. priceq is not affiliated with PriceShape; trademarks belong to their owners. Is something no longer correct? Email [email protected] and we will fix it.

See the 16 sources
  1. PriceShape, the trial form
  2. PriceShape, thank-you page after the trial form
  3. PriceShape, pricing page
  4. PriceShape, on customer success
  5. PriceShape, help centre, on product feeds and GTIN
  6. PriceShape, help centre, on marketplaces
  7. PriceShape, webinar on YouTube showing the app
  8. PriceShape, help centre, on filters in the product list
  9. PriceShape, help centre, on sales data from Google Analytics
  10. PriceShape, frequently asked questions
  11. PriceShape, help centre, on building a pricing strategy
  12. PriceShape, help centre, on the activity log
  13. PriceShape, help centre, on the price feed with new prices
  14. PriceShape, help centre, on a partner’s Magento module
  15. Tric Solutions, the Magento module for PriceShape
  16. PriceShape, terms and conditions
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