How do I read the Trends page?

The Trends page shows how prices moved over time, for your whole range and for single products. Open Trends in the menu.

Choosing what you look at

At the top you pick the period: 30d, 90d, 6mo or 12mo, or two dates in the calendar. Periods up to a month are drawn per day, longer ones per week. The category menu and Filter narrow the page to part of your range.

Only prices in your home currency count. Competitor prices only count when the shop has stock. Your own price always counts.

The top row

• Market average · portfolio: the average competitor price over your products, and how much it changed in the period.
• You versus the market: how far your average price sits above market or below market.
• index · 100 = market: your latest price index, averaged over the products where both you and a competitor have a price. See What does the price index number mean?.
• Price changes: how often a price changed in the period, and at how many retailers.

The charts

Portfolio versus market draws My average price against the Market average, with a band for the Market spread (cheapest–dearest). Days on which too few products were measured are left blank, so one odd day does not look like a market crash.

Your price index over time shows the same comparison as one line around 100. Above the line you are dearer than the market.

Categories, leaders and moves

Where the market is moving has one row per category, sorted by the amount under pressure. It shows the market trend, the net movement, Your position and the € at stake.

Price leader over time names, per week, the shop that was cheapest on the most products. you means that was your shop.

Biggest movements lists the five competitor price changes with the largest amount in the period. Each says whether the shop lowered or raised its price and where it now sits: below your price, at your price, room to follow when it is now above you, or no own price. all products → Overview opens the Overview matrix.

One product

Type in Search a product… or click a move to open one product. You see its price line against the shops, with Scale set to € or index 100. Under the chart you see how far you sit from the cheapest shop, plus the lowest, highest and average price in the period. To Pricing advice opens that product on the Repricing page. Back to portfolio returns to the overview.

For the full shop-by-shop history of a product, see Price history of one product.